Performance That Matters
If you want to perform at your best without losing yourself then you should join us.
Why? Most mental skills training fails - because it separates mind and body, and overlooks that we are whole beings.
For example, with a lot of situations that require mental skills you already know what to do, but when pressure hits, old habits take over. Like snapping at a loved one even though you don’t want to.
With 20+ years as a psychologist working across sports, leadership, and creativity I’ve figured out how to make change stick, so the skills you learn become how you live. Those old frustrations? They ease, finally freeing you to fulfil your true potential.
Defining You
What if the key to lasting change isn’t just what you understand, but what you actually live?
That’s exactly what Defining You offers. An innovative, one-of-a-kind experience where psychology meets movement. It’s designed so the insights you gain become habits you trust when it matters most.
If you prefer not to move, there’s also an interactive, seated format that brings the same powerful learning through rich discussion and reflection.
What Do You Mean By Movement?
Movement is about however you move whether that’s walking, hiking, running, or sport. We adapt to what you already do. Every program is tailored, so it’s relevant and effective.
Why It Works
People train their bodies, sometimes their minds, but almost never together. Even in elite sport, movement is rarely used as a vehicle for psychological growth despite clear science showing it’s one of the most powerful ways to embed skills.
Skills can’t stay in your head; they have to be wired into you. Movement unlocks neural pathways hidden when you sit still, allowing you to reset unhelpful patterns and embed new habits into your body. The result: tools you can rely on under pressure, not just ideas you remember sometimes.
We’ve even used something as simple as a golf putting drill to help people reset, refocus, and move forward. For more on this see the program page.
Why Trust Defining You?
Defining You is based on the internationally bestselling, award-winning book Defining You and Fiona Murden’s 20 years coaching leaders, elite athletes, creatives, and young people around the world. It’s grounded in proven science and neuroscience—but it’s also practical, easy to use, and fun.
As featured in
The Program
Defining You is offered in two formats: the Movement Experience, which uses your own way of moving to wire new skills into the body, and the Interactive Experience, a seated, dialogue-based option for those who prefer reflection over movement.
The two ways to experience Defining You
The Movement Experience
We use your own way of moving - walking, hiking, running, or sport - to unlock thinking, reset patterns, and embed skills into your body.The Interactive Experience
The same psychology explored through seated, dialogue-based sessions. Perfect if you prefer reflection over movement.
Within each format, you can choose:
One-to-One - fully tailored, private sessions.
Group (Women) - grouped roughly by life stage and focus (sport, leadership, or daily life).
Masterclasses - focused workshops you can add on or take as stand-alone sessions.
Why women?
The group and masterclasses are designed specifically for women because the pressures they face in sport, leadership, and everyday life are unique. So the content is tailored to meet those distinct experiences.
Imagine This…
Being able to:
Bounce back fast - reset after mistakes and keep moving.
Back yourself under pressure - quiet doubt and trust your game.
Stay connected - with yourself and the people who matter most.
Feel more comfortable in your own skin - confident in who you are, not just what you do.
Defining You gives you this and more.
“Defining You will positively propel you into the next days, weeks, years and decades of your life with a greater sense of clarity about who you are and what you stand for, an understanding of your purpose and the confidence to live and breathe what you have learned.”
Defining You - How To Profile Yourself and Unlock Your Full Potential
Stay Connected
Not ready for the program yet? You can still dive in here:
Podcast – Dot to Dot
Real conversations with psychologists, thinkers, creators, and everyday people about the connections, challenges, and stories that make us human.Books – Defining You & Mirror Thinking
Practical psychology to help you understand yourself, connect with others, and reach your potential.Substack & Blog
Reflections, tools, and stories on what it takes to feel whole and live well under pressure.Speaking & Workshops
From sports teams to boardrooms, I help people build skills that stick.
About Fiona
Fiona brings over 20 years of experience in fostering behaviours and mindsets that drive performance while also growing what matters i.e. our overall wellbeing and most meaningful relationships.
She has profiled over 1000 global leaders, advised 12 FTSE 100 CEOs, and coached leaders across various sectors, including CEOs, entrepreneurs, creatives, athletes, and surgeons. Working for companies such as Burberry, Dr. Martens, McKinsey & Co., Soho House and many more.
As an organizational psychologist, Fiona combines her deep expertise in human behavior, learning, and motivation with her insight into the neuroscience of social learning, to provide uniquely relevant guidance. The Defining You program brings this to life through movement in a way that enhances performance, relationships, and overall well-being like nothing else out there.
Fiona’s empathy and sense of humor also make the experience fun and enjoyable.