Performance that matters -

because it’s yours

Tired of second-guessing yourself? Or maybe you've achieved everything you thought you wanted the recognition, the financial success, the status but something still feels missing?


The Defining You experience gives you the tools to reset fast, trust yourself fully, and build confidence that lasts not just in your achievements, but in who you are beneath them. Built on 20 years of working with leaders, athletes, surgeons, creatives, and young people worldwide, as well as insights from my award-winning book Defining You, it empowers you to perform at your best from the inside out.

One-to-one coaching for high achievers.

Group programs for young women.

As featured in

What Makes It Different

  • Drawn from 20 years in the field → insights shaped by applying psychology in Fortune 100 boardrooms, elite sport, fashion houses, and with young people worldwide.

  • Movement as the medium → walking, running, training, whatever sport fits you. Movement unlocks change in a way sitting still never can — it’s surprising, memorable, and effective.

  • Enjoyable to learn → no heavy theory. You learn by doing, moving, laughing, noticing.

  • Find meaning beyond metrics → connect with what genuinely fulfills you, not just what looks impressive on paper.

Imagine being able to

  • Bounce back fast → recover quickly after mistakes or setbacks.

  • Quiet self-doubt → trust yourself when pressure is high.

  • Stay connected → keep grounded in yourself and with the people who matter.

  • Feel at ease in your own skin → carry genuine confidence into every part of life.

Defining You gives you this and more.

How It Works

You can experience Defining You in two ways:

  • The Movement Experience
    We work with how you already move - walking, hiking, running, or sports to unlock thinking, reset patterns, and wire new skills into your body.

  • The Interactive Experience
    The same psychology explored through seated, dialogue-based sessions. Perfect if you prefer reflection over movement.

Program Formats

Within either experience, choose the format that fits you:

  • Masterclasses — focused workshops you can add on or take as stand-alone sessions.

  • Group (Women) — six in-person sessions, grouped by life stage and focus (sport, leadership, or daily life).

  • One-to-One — fully tailored private sessions, open to men and women.

Who is it for?

  • Women (group experience and masterclass): Confidence, resilience, and connection designed for the pressures women face in work, sport, study, and daily life.

  • High Achievers (one-to-one): Leaders, athletes, creatives, musicians, HNW individuals and professionals who want to perform at their best without losing themselves.

For High Achievers Who Have Everything

(Except What Really Matters)

You've built the career, accumulated the wealth, earned the recognition. You should feel on top of the world. Instead, you find yourself wondering "Is this it?" You're not broken, and this isn't ungrateful, it's human. When we optimize for external validation, we often lose touch with internal connection. Defining You helps you reconnect with what actually drives lasting fulfillment.

What people say

  • "For me, it has been genuinely revelatory and I really didn't want it to end. I am still a work in progress but feel better equipped to look at the past, present and future."

    Daniella Upton

  • “It’s been a hugely valuable experience in so many ways.”

    Julie Warwick

  • "The group coaching sessions were welcoming, non-invasive and entirely inspirational. From a practical point of view, the learning format worked perfectly for me."

    Lorrie Cadona

Why women?

The group and masterclasses are designed specifically for women because the pressures they face in work, sport, leadership, and everyday life are unique. So the content is tailored to meet those distinct experiences.

Professional portrait of Fiona Murden smiling slightly while looking away from the camera

About Fiona

Fiona brings over 20 years of experience in fostering behaviours and mindsets that drive performance while also growing what matters i.e. our overall wellbeing and meaningful relationships.

She has profiled over 1000 global leaders, advised 12 FTSE 100 CEOs, and coached leaders across various sectors, including CEOs, entrepreneurs, creatives, Commonwealth & Olympic athletes, and surgeons. Working for companies such as Burberry, Dr. Martens, McKinsey & Co., Soho House and many more.

As an organizational psychologist, Fiona combines her deep expertise in human behavior, learning, and motivation with her insight into the neuroscience of social learning, to provide uniquely relevant guidance. The Defining You program brings this to life through movement in a way that enhances performance, relationships, and overall well-being like nothing else out there.

Fiona’s empathy and sense of humor also make the experience fun and enjoyable.

Stay Connected

Not ready for the program yet? You can still dive in here:

  • Podcast – Dot to Dot
    Real conversations with psychologists, thinkers, creators, and everyday people about the connections, challenges, and stories that make us human.

  • Books – Defining You & Mirror Thinking
    Practical psychology to help you understand yourself, connect with others, and reach your potential.

  • Substack & Blog
    Reflections, tools, and stories on what it takes to feel whole and live well under pressure.

  • Speaking & Workshops
    From sports teams to boardrooms, I help people build skills that stick.