Aroka is an Occupational Psychology Consultancy founded by Fiona Murden which is based in the UK and also operate overseas (Europe, USA, Hong Kong, Australia, India).

Aroka works with organisational clients to help them to fulfil the potential of their employees through:

  • Exec coaching – individual and team
  • Workshops e.g. emotional resilience, personal development, realising potential
  • Profiling senior roles for development and assessment

To find out more about Fiona or Aroka please contact

Some of the organisations we work with:


Companies that Fiona herself has worked with include: Diageo, Cadbury, Sony, Disney, BP, National Rail, BT, Glaxo Smith Kline, HSBC, Royal Bank of Scotland, Sainsbury’s, Tescos, Lloyd’s of London, Rentokil-Initial, London Stock Exchange, Meryl Lynch, Pets at Home, The White Company, National Grid, EDF Energy, Whitbread.

Chinese meaning of Aroka: to attain; to reach; to amount to; to communicate

For more about our occupational psychology consultancy, booking Fiona to speak or the Defining You Academy please contact