About Fiona

2017-10-27 copyFiona Murden BSc, MA, MSc, CPsychol, AFBsS

Fiona is a British psychologist who has spent her career working with some of the worlds most successful business leaders and prominent people from across different industries.

Over the last 2 years she has combined this with a focus on sharing psychological principles with a broader population. She is on a mission to use her knowledge and expertise to make our lives just a bit better, easier, and healthier. Fiona believes passionately that psychology can be an invaluable resource – part of an everyday toolkit we have available to help understand our own and others’ behaviour and positively influence it. She launched Dot-to-Dot as a body dedicated to this.

The first series of Fiona’s podcast Dot-to-Dot Behind the Person will launch shortly and her next book Mirror Thinking: Why Role Models Make Us Human will be published on July 9th by Bloomsbury.

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Fiona’s book ‘Defining You’ was published by Hodder & Stoughton in April 2018 in the UK and globally in July 2018. Since then she has been interviewed for Forbes, Psychologies Magazine, Red Magazine, ITV news, contributed to research for the BBC, as well as articles for other magazines, newspapers and blogs. She has also been a guest on a number of Podcasts e.g. Vitality Insurance, The Power Hour and radio programmes e.g. The Innovation Show, Talk Radio.

Other written work by Fiona includes a recent medical paper with Professor Peter Brennan discussing emotional resilience in healthcare. She also co-authored a paper with Professor Peter Kinderman, President of the BPS and Policy Advisor Kathryn Scott entitled ‘Making Better Decisions: How understanding our psychology can stop us falling into the bias trap.’ which was presented at all of the political party conferences in October 2016. Her chapter ‘The Brains Behind Business: Cutting Edge Neuroscientific Research and it’s Application to Business Psychology’ was published in Business Psychology in Action. She also wrote a scientific paper as a result of her Masters research in 2006 entitled Age, Aerobic Fitness, Executive Function, and Episodic Memory which is published in the European Journal of Cognitive Psychology.

Fiona has owned and run her own business psychology firm Aroka Ltd for 13 years working with leaders and clients such as Lloyd’s of London, Selfridges & Co., Network Rail and Dr. Martens.

Fiona is a lively, articulate and engaging presenter. Her public speaking appearances include the Institute of Directors, Selfridges & Co., The Cabinet Office and The Royal College of Surgeons as well as speaking to broader audiences at Red’s Smart Women’s Week, The EY Foundation, at Universities such as the London School of Economics and Schools. She has Bachelor of Science in Psychology from Warwick University, a Business Masters from Warwick University Business School and a Master of Science in Psychology, gained with distinction, from The University of London. Fiona is a Chartered Psychologist, fellow of the British Psychological Society, author and public speaker and MD of a Psychology Consultancy called Aroka Ltd.

Fiona has appeared in/on:



To book Fiona for a speaking event please e-mail: lorna.walls@aroka.co.uk

Speaking Testimonials

“Fiona is an engaging and thoughtful speaker,  and manages deftly to mobilise her audience by translating complex neuroscientific themes into readily digestible concepts. The talk she gave recently to our members and guests on The Psychology of Failure was a fascinating insight into countering the many cognitive barriers that needn’t be barriers (!) and she brought the audience round with a healthy dose of good humour too.”

Sally Todd, President, City Women’s Network

“I found Fiona’s session really insightful and useful….. I would absolutely recommend doing it in future years! I could quite happily have listened to Fiona speak for another few hours.”

Student, London School of Economics 

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