About Fiona

2017-10-27 copyFiona Murden BSc, MA, MSc, CPsychol, AFBsS Fiona is an occupational psychologist and award winning author who has spent her career working with some of the worlds most successful business leaders, entrepreneurs, surgeons, athletes and prominent people from across different industries. Over the last 2 years she has combined this with a focus on sharing behavioural science with a broader population. She is on a mission to use her knowledge and expertise to make our lives just a bit better, easier, and healthier. Fiona believes passionately that psychology can be an invaluable resource – part of an everyday toolkit we have available to help understand our own and others’ behaviour and positively influence it. The first series of Fiona’s podcast Dot-to-Dot Behind the Person launched earlier on this year with guests such as Kenny Wilson the CEO of Dr. Martens, Andrea Thompson the editor in chief of Marie Claire and Dr. Tasha Eurich psychologist and New York Times Bestselling author. She has also recorded bonus episodes with Sports Psychologist Louise Jones exploring topics like imposter syndrome, self-worth and performance. Fiona’s second book Mirror Thinking: Why Role Models Make Us Human was published on July 9th by Bloomsbury in the UK and globally in September 2020.
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Fiona’s book ‘Defining You’ was published by Hodder & Stoughton in April 2018 in the UK and globally in July 2018. It won self-development book of the year in the Business Book Awards 2019 in the UK and the Axiom Business Book Awards in the USA. Since then she has been interviewed for Forbes, The Sunday Times, Red Magazine, Channel 4’s Sunday Brunch, ITV news, the BBC, as well as having articles for magazines, newspapers and blogs. She has also been a guest on a number of Podcasts e.g. Vitality Insurance, The Power Hour and radio programmes e.g. The Innovation Show, Talk Radio. Other written work by Fiona includes a recent medical paper with Professor Peter Brennan discussing emotional resilience in healthcare. She also co-authored a paper with Professor Peter Kinderman, President of the BPS and Policy Advisor Kathryn Scott entitled ‘Making Better Decisions: How understanding our psychology can stop us falling into the bias trap.’ which was presented at all of the political party conferences in October 2016. Her chapter ‘The Brains Behind Business: Cutting Edge Neuroscientific Research and it’s Application to Business Psychology’ was published in Business Psychology in Action. She also wrote a scientific paper as a result of her Masters research in 2006 entitled Age, Aerobic Fitness, Executive Function, and Episodic Memory which is published in the European Journal of Cognitive Psychology. Fiona has owned and run her own business psychology firm Aroka Ltd for 13 years working with leaders and clients such as Burberry, Selfridges & Co., Network Rail, Lloyd’s of London and Dr. Martens. Fiona is a lively, articulate and engaging presenter. Her public speaking appearances include the Institute of Directors, Selfridges & Co., The Cabinet Office and The Royal College of Surgeons as well as speaking to broader audiences at the American Museum of Natural History, Red’s Smart Women’s Week, The EY Foundation, at Universities such as the London School of Economics and in schools. She has Bachelor of Science in Psychology from Warwick University, a Business Masters from Warwick University Business School and a Master of Science in Psychology, gained with distinction, from The University of London. Fiona is a Chartered Psychologist, fellow of the British Psychological Society, author and public speaker and MD of a Psychology Consultancy called Aroka Ltd. Fiona has appeared in/on: Logos 
To book Fiona for a speaking event please e-mail: lorna.walls@aroka.co.uk

Speaking Testimonials

“Fiona is an engaging and thoughtful speaker,  and manages deftly to mobilise her audience by translating complex neuroscientific themes into readily digestible concepts. The talk she gave recently to our members and guests on The Psychology of Failure was a fascinating insight into countering the many cognitive barriers that needn’t be barriers (!) and she brought the audience round with a healthy dose of good humour too.” Sally Todd, President, City Women’s Network “I found Fiona’s session really insightful and useful….. I would absolutely recommend doing it in future years! I could quite happily have listened to Fiona speak for another few hours.” Student, London School of Economics 
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