On Saturday I had the pleasure of speaking at Red Smart Women’s Week. Having done my talk I took the opportunity to go along to a session on ‘feeling good about your use of social media’, hosted by Brigid Moss. Her guests were Katherine Ormerod and Lucy Sheridan who both have first-hand experience as social media influencers.
Lucy’s focus is comparison, an area that fascinates me from a professional standpoint. We all compare ourselves to others, but social media allows this to get out of hand. Lucy candidly spoke about her trials with “Jealousy and envy of other people” which stemmed from social media. From the outside what you see is a funny, humble, engaging and authentic lady, but we all know what goes on inside and what we see from outside are two entirely different things. She went through a period where she really struggled and says she has to keep herself in check with social media even today.
So, what is the psychological root of this envy we all feel – envy which is exacerbated by social media? Evolutionary psychologists explain that feelings such as envy enabled our ancient ancestors to evaluate status within a group. Having higher status meant access to better resources (e.g. food, sexual partners, social alliances, safety) and therefore better chances of survival. The negative emotions felt when comparing someone similar but who had ‘more’ was a motivation to readdress the balance. For example, if person ‘a’ had more food than person ‘b’, the envy felt by person ‘b’ would motivate them to find more food, meaning an equal chance of survival.
Then and now, this comparison is most significant amongst peers. Research carried out by neuroscientists Ramachandran and Jalal show that if we compare ourselves to someone such as our neighbour who happens to have more money than us and someone like Mark Zuckerberg whose net worth is $62 billion, most of us feel more envious of our neighbour. Why? Because our brain has evolved to think that there’s ‘no point in being envious of’ Zuckerberg. He’s off the scale either in ability or luck so no amount effort will result in us becoming the richest person in the world.But if our neighbour is more wealthy than us, someone who has a similar background, social status, opportunities etc., we feel envy to motivate us to have the same. The problem is that today the envy is not fuelling a life and death situation so becomes a far less helpful emotion.
This unhelpful emotion becomes even worse when we add in social media. Online everyone ‘seems’ closer to us than in reality they are so suddenly everyone becomes a peer. As a result we compare ourselves to and become envious of far more people which starts the negative downward spiral faced by comparison on social media. This is made worse because we’re often trying to close the gap on something unattainable a) because the person we are comparing ourselves to is not from a similar background to us (e.g. Hollywood star who grew up with film star parents in LA) b) because most images on social media do not display reality (i.e. a snapshot of perfection rather than the struggle, pain, failure and every day ugliness that goes on behind the scene). The more primitive areas of our brain don’t know that we’re striving for something that we cannot achieve or something that’s unrealistic, which greatly amplifies the negative emotions felt and in turn produces powerful feelings of inadequacy.
So what can you do when you feel envy:
- Try to notice the envy – what or who you are envious of, observing the emotion rather than engaging with it (more on this technique in my book and books by Russ Harris). Being self-aware can help you to stop and put it down when it becomes too much rather than getting sucked in.
- Try to limit your social media usage. Sounds obvious but it’s really important. To quote Arianne Huffington “Technology is amazing, but it needs to be put in its place, and we need to set boundaries so that we have time to connect with ourselves and to build deep connections with others.” Lucy and Katherine have more tips on this (websites below).
- On that point – connect with others in real life. Make the effort to call a friend or to speak to someone in person and really concentrate on what they say. It will move you away from feelings of envy as well as bringing you back into the real world and evoking far more powerful and helpful emotions relating to the more advanced areas of the brain.
Read Lucy and Katherine’s websites for more on having a healthy relationship with social media.
Defining You which is currently 99p on Amazon UK. It’s also available at Waterstones, WHSmiths and Foyles in the UK. Elsewhere it’s available on amazon.com, amazon.com.au, amazon.ca and in various bookstores in Canada (e.g. Indigo) and the USA.
Harris, R. (2011). The happiness trap. ReadHowYouWant. com.
Ramachandran, V. S., & Jalal, B. (2017). The Evolutionary Psychology of Envy and Jealousy. Frontiers in Psychology, 8, 1619. http://doi.org/10.3389/fpsyg.2017.01619
Ekman P., Friesen W. V. (1971). Constants across cultures in the face and emotion. J. Pers. Soc. Psychol. 17 124–129
Ramachandran V. S. (1998). Why do gentlemen prefer blondes? Med. Hypotheses 48 19–20
Quote: Teddy Roosevelt